Project 1: Sonic Tonics

You don’t survive 23 years as a creative without learning exactly how exhausting the attention economy is. Our world is louder than it has ever been, constantly screaming for the eyes of the consumer and the life-force of the creator. After two decades of writing through the noise, I hit my own wall. Burnout wasn't just fatigue; it was a total disconnect from the world around me.

To heal, I had to change my relationship with space and time. I started looking at the cosmos—the ultimate reminder of true silence, patience, and scale. The Sonic Tonics are the direct result of that perspective shift. With this project for AFTERBVRN™, I wanted to use copywriting and sound to create a vast, empty space where no one is selling you anything, no one is demanding your attention, and your mind can simply drift into the quiet alignment of the universe.

Signals was one in a series of Sonic Tonics for The Restival by AFTERBVRN.