welcome to my mind

👇

welcome to my mind 👇

Creativity is permission to make something that wasn’t there before. A thought. A SOUND. A FLICKER. Something useful. Something HOPElessly ridiculous. It doesn’t have to change the world. It DOESN’T EVEN HAVE to be perfect. But it should add something to it.

Isn’t that the point?

I’M ARMI. Welcome to my mini portfolio: A mish-mash of things I’ve loved working on over the years. If you’d like to work together on a project… SAY HEY

PLUS: EDITORIAL WORK‍ ‍COPYWRITING

Woman with curly hair smiling, wearing a colorful shiny dress, surrounded by falling pink confetti.
A portrait of a young person with curly gray hair wearing a white high-collared shirt, with digital glitch effects in red and teal creating a distorted look.
Cowgirl riding a horse through a dusty desert landscape with pink and purple sky.
Illustration of two women with stylized features, one with dark hair and the other with long braided hair, both with pink cheeks and wearing colorful clothing, surrounded by flowers and abstract shapes. The poster promotes an event called "La Femme" celebrating sisterhood, with event details and participant names.
Black and white portrait photo of a person with styled hair, wearing a sparkly jacket, riding a white horse with motion blur.
A puppet with dark bobbed hair, wearing sunglasses, colorful patterned outfit, pink shoes, and yellow gloves, sitting on a yellow block against a black background.
Person wearing an orange textured leather visor and face covering, along with an orange jacket and turtleneck.
A person dressed in vibrant, eclectic clothing with colorful accessories, wearing large round sunglasses and a wide-brimmed hat decorated with feathers, riding a donkey in a desert landscape, holding a large orange flag.
Close-up of a person wearing an orange leather cycling helmet with a strap, revealing their blue eye and part of their nose and lips.

BRAND
DESIGN

Two puppies on a metal platform with a blurred background, overlayed with the 'Pawpassage' logo.
Abstract digital artwork of a human figure with a flowing, wave-like fabric in orange and blue colors, with the text "AFTERBVRN" overlaid.
A person with curly hair covering their face with hands, with a cloudy sky and trees in the background. Overlaid text and logo read 'The Silent Giants Club'.
Logo with a black and white stylized animal figure and yellow text that reads 'Casa de Maro' on a green background.
Pattern of wavy lines in purple and beige with a white gear icon containing a heart shape inside and the text 'The Love Factory' next to it.
White lowercase letters spelling 'afli' on a pink and yellow gradient background.
Abstract painting of a human figure with a painted face, set against a pink background.

ADVERT-ORIAL WORK

A slice of watermelon with pink dripping syrup on it.
Young woman with short dark hair and makeup, wearing a shiny silver hooded jacket, sitting against a tiled wall in a bathroom.
Close-up of a surreal portrait of a woman underwater, with one eye open and bright red lips, the other eye is covered by an orange fish swimming next to her face.
Three women wearing colorful, eclectic, and vibrant fashion outfits, with two of them sitting on a giraffe sculpture and the third standing, against a blue sky background. They are wearing headpieces, one with a feather and another with a hat, accessorized with jewelry.
Person dressed in vintage clothing with a floral-patterned fabric, standing in an ornate room with a large landscape painting and antique furniture.
Woman sitting outdoors in a colorful, patterned maxi dress, orange headscarf, sunglasses, and brown sandals, with a yellow radiator behind her.
An artistic silhouette of a person in traditional clothing running across a sand dune, there is a cloudy sky in the background.
A woman in a white ruffled dress standing outdoors with a blue sky and some greenery in the background.
Person in a bright orange furry costume with large blue sunglasses, yellow boots, carrying blue and yellow bags, standing on a dark background.
Models walking on a runway dressed in colorful, patterned, and shiny fashion outfits, accessorized with oversized sunglasses, hats, and headpieces, with stage lights overhead.
A leopard sitting inside a car at night with a lit palm tree in the background.
Two women dressed in white robes and hijabs sitting on benches inside a church, wearing virtual reality headsets.
An elaborately decorated elephant with a rider, adorned with colorful textiles, flowers, and tassels, standing in a grassy field under a clear blue sky.

STAGING, COSTUMES & WEIRD THINGS IN MY MIND

Luxurious bedroom with a four-poster bed, draped with white curtains, surrounded by lush tropical plants and large windows with ornate trim.
Room with cloud and star mural, illuminated by two hanging lamps, featuring a sofa with pillows and a small side table.
Elegant dining room with a round table set for a meal, overlooking the ocean through large windows, with draped curtains and potted palm plants.
Colorful performers in rainbow-striped costumes and large pink and yellow feathered hats performing in a circus arena with bright lights and a dark blue sky overhead.
Three women in white dresses standing on sand dunes in a foggy desert with swirling sand and mist.
Colorful fireworks light up the night sky during a festival, with performers dressed in vibrant costumes resembling rabbits or hares, facing away from the camera.
Bright living room with white tufted sofas, decorative pillows, a glass coffee table with books, a large potted plant, orange and blue wall art, and natural light coming through sheer curtains.
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FASHION
& BEAUTY

BIG MOMENTS, TINY DETAILS

Black abstract brushstroke design with white background, featuring the text 'ZŠ' and 'Co.' and the smaller text 'THE DESIGN & LIVING COMPANY' in the center.
Black and white business document template for The Love Factory, including a logo with a heart inside a gear, with placeholder text for a board meeting agenda and signature.
A Christmas card with floral and butterfly designs, tied with a string, placed among pine branches.
A Hungarian wedding celebration ticket featuring details of the event including the names of the bride and groom, date, and location.
Personalized wedding invitation with names Jennifer Smith and Lawrence Carter.
Black and white photo of a handsome man, wearing a cap. The cap is tilted, and the man has a slight smile and a beard.

THIS IS ME

  • Hey, I’m Armi!

    Thanks for stopping by…

    I’m a creative director, art director, and palm tree lover with 23+ years of experience turning ideas into things people want to touch and experience.

    I spent 18 of those years at Saatchi & Saatchi, working my way up from junior graphic designer to creative director, crafting work for brands that include Toyota, Coca-Cola, Olay, Tide, Oral-B, Nivea, WWF, Centrum and Tums, just to name-drop a few. I've won some awards, but yadayada... you're only ever as good as your next great project.

    Since then, I’ve worked across various kinds of agencies, startups, brands, and my own independent projects, leading creative, learning from others, building identities, developing my own, pitching ideas, and loving every second of it.

    My style sits somewhere between reality and make-believe, and I love finding new ways, tools, or food items that help push an idea out of my head and into the world.

    I’ve helped build and reposition brands. I've helped big brands stay big. And I've helped small brands find their voice in this big scary world. I've loved developing global campaigns. And I've enjoyed having fun with the smaller-scale do-it-yourself grassroots stuff. And through it all... I've had the pleasure of doing it with very smart people along the way.

    I've been a designer. I've helped grow the next generation. I've briefed and supported production teams. I've made pitch-winning creative. I've made pitch-losing creative. I've laughed. And I've probably cried more times than I can count. And at every turn, I've always found something or someone to get excited about.

    These days, I’m interested in the space where design, culture, and technology collide. And I'm very open about AI... AI has become part of my everyday creative process, not as a replacement for ideas or taste, but as another way to explore faster, push further, and make more of what previously stayed stuck on notepads or in my weird brain.

    After 23 years, I still enjoy creating, exploring, failing, and getting back up again... And I'd love to help you create something meaningful too.

    -Armi xoxo

  • Ace, Afli, Ariel, Burger King, Cadillac, Centrum, Chevrolet, Coca-Cola, Dash, Daz, Diesel, Dreft, Fixodent, Haleon, Head & Shoulders, Kastner, Lexus, Nestlé, Nivea, Novartis, Old Spice, Olay, Omnia, Omorovicza, Oral-B, Pampers, Publicis Groupe, Rossmann, Saatchi & Saatchi, Samsung, TEVA, Tide, Toyota, T-Mobile, TUMS, and WWF.

  • I build brands from the inside out—going deeper so you can connect deeper with the people who matter. Every project starts with uncovering the truth of your brand, the beating heart, then shaping it into something your audience can feel, remember, and want to return to.

    I don’t stop at traditional branding… I fuse design, strategy, and storytelling, while also harnessing the power of AI, future-tech, and music production to create experiences that are as original as they are unforgettable. Whether it’s a logo, a launch campaign, or a full multi-sensory brand world, I make it work seamlessly across digital, physical, and sonic spaces.

    Services include:

    • Creative Direction – Guiding every idea to align with your brand’s truth and connect with humans.

    • AI Visuals & Music – Cutting-edge generative art, branding assets, and original tracks to expand your brand’s world.

    • Conception – From spark to fully-formed, execution-ready ideas.

    • Brand Identity – Cohesive visual and verbal worlds that make you instantly recognisable.

    • Storytelling – Narratives that connect on an emotional and cultural level.

    • Packaging – Designs that make a first impression worth keeping.

    • Naming – Memorable, market-ready names with meaning.

    • Brand Guidelines – Practical, beautiful systems that keep your brand consistent.

    • Printed Materials – From any type of stationery to large-format, crafted with precision.

    • Custom Logotypes & Brand Marks – Unique, ownable symbols and wordmarks.

    • Online & Social Materials – Designed to stop the scroll and start the conversation.

    • Signage & Wayfinding – Functional design that communicates instantly.

  • Whether you’re building a brand from scratch, reshaping an existing one, exploring how an idea can open new creative doors, or looking for me to be part of your team… I’d love to hear from you.

    Drop me a line and let’s see where the conversation takes us.

    hey@armiversace.com

  • You can download my current CV in either PDF or PNG format